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Privacy Policy

How we handle your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

We may collect information about you in various ways. This includes:

  • Personal Information:Your name, email address, phone number, and payment details required for account creation and bookings.
  • Usage Data:Information on how you use our app, including pages visited, features accessed, and actions taken.
  • Location Information: If permitted, we collect location data for nearby car options and smooth pickup/drop-off experiences.

Use of information

We use the collected information to:

  • Manage bookings and enhance your car rental experience.
  • Understand user preferences and improve app features.
  • Ensure security and prevent fraud.
  • Send important updates, booking confirmations, promotions, and policy changes.

Information Sharing

We may share your information in certain situations: Service Providers: Third-party companies assisting us in providing services, like payment processors and support. Legal Requirements: As required by law to comply with obligations or protect our rights and safety.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Security of Information

We implement appropriate security measures to protect your information. However, please be aware that no method of online transmission or storage is completely secure.

Your Choices

You have control over your personal information. You can update or delete your account, limit sharing, and opt out of marketing communications.

Cookies and tracking technologies

We use cookies and similar technologies to keep you logged in, remember preferences, measure traffic, and (with your consent) personalize ads. You can change your choices anytime via the 'Cookie Preferences' link in the footer.

CookiePurposeCategoryProviderExpiry
tokenAuth sessionNecessaryUpcarSession
upcar_consent_v2Stores your cookie choicesNecessaryUpcar365 days
viewState, prevViewState, isHostViewRemembers host vs guest viewFunctionalUpcar365 days
_ga, _gidGoogle Analytics traffic measurementAnalyticsGoogle2 years / 24 hrs
FullStory cookiesSession replay for debuggingAnalyticsFullStory1 year
_fbp, _fbcMeta Pixel — ad measurementMarketingMeta90 days
upcar_attributionUTM + ad-click attributionMarketingUpcar30 days

California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the CPRA, gives you the right to:

  • Know what personal information we collect, use, and share
  • Request deletion of your personal information
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of your personal information
  • Limit use and disclosure of sensitive personal information
  • Be free from discrimination for exercising any of these rights

To exercise any of these rights, use the 'Do Not Sell or Share My Personal Information' link in our footer, adjust 'Cookie Preferences', or email privacy@upcar.ai. We respond within 45 days.

We honor Global Privacy Control (GPC) browser signals as a valid opt-out request. When we detect a GPC signal, we automatically opt you out of sharing for cross-context behavioral advertising and confirm with an on-screen 'Opt-Out Request Honored' notice.

In the past 12 months we have shared the following categories of personal information with advertising partners (Meta, Google) for cross-context behavioral advertising: identifiers (device IDs, cookie IDs), internet activity (pages viewed), and inferences drawn from that activity.

Contact Us

If you have any questions regarding our Privacy Policy, please contact us at support@upcar.ai. For California Privacy Rights or data deletion requests, email privacy@upcar.ai.